• The article outlines the launch of Threads, a text-based public conversation app by Meta, and its subsequent rivalry with Twitter.
• It explains how to access and use the app, as well as some of its features such as posting and sharing texts, images and videos, interacting with other users’ posts through replies, reposts and likes.
• Lastly, it discusses the controversies that have arisen due to the resemblance between Threads and Twitter.
The Launch of Threads
Threads is a text-based public conversation app developed by Meta, the parent company of Facebook, Instagram and WhatsApp. It was launched on July 5th 2023 to worldwide acclaim. In order to access Threads application individuals are required to download it from either App Store or Google Play Store. Once downloaded users can log in through their Facebook or Instagram credentials. The app will guide users through setting up profile and choosing their areas of interest.
Features & Functions
Threads offers users ability to post & share text images & videos interact with other users’ posts through replies reposts & likes closely connected with Instagram platform & requires users to have an Instagram account & use it under same handle.
Controversies Surrounding Launch
The launch has been accompanied by controversies due to its resemblance with existing microblogging site Twitter which boasts over 368 million monthly active users as of December 2022 leading to a burgeoning rivalry between Threads & Twitter .
Impact on Social Media Landscape
Thread’s launch has managed to shake up static social media landscape reigniting debate among experts in industry about impact of new app on existing microblogging sites such as Twitter .
To conclude , although there are still debates about impact of Threads’ launch on social media landscape , but nevertheless it has managed create buzz across industry creating lots opportunities for marketers & entrepreneurs alike .