• On July 6, Mark Zuckerberg launched Threads, a social media network considered a rival to the micro-blogging platform Twitter.
• Threads quickly gained 100 million sign-ups in just 4 days after launch.
• The platform has features similar to Twitter’s, like liking, commenting, reposting and sharing however it does not support direct messaging, hashtags or trending stories.
Threads: A New Social Media Rival
Mark Zuckerberg’s new social media platform Threads is shaking up the industry by quickly gaining 100 million users in just four days after launch on July 6. A rival to Twitter, Threads offers many of the same features such as liking, commenting and reposting with some added bonuses like 500 characters per thread and allowing up to five minutes of video.
What Sets Threads Apart From Twitter?
Threads sets itself apart from its competitor by offering features only available for subscribed Twitter users at no cost. However, it does not offer direct messaging capabilities nor any hashtags or trending stories found within the Twitter ecosystem.
Twitter Founder Reacts To Launch Of Threads
In response to this new social media presence on the market, Twitter owner and former CEO Elon Musk criticized what he considers a copycat project by labeling it as such on Monday’s post.
The Purpose Behind Threads
Instagram CEO Adam Mosseri expressed that their aim with creating this new app was to take advantage of the popular space pioneered by Twitter while expanding upon it by offering additional features for free which were previously only available for premium subscribers of their competitor’s platform.
Though there are still some differences between both platforms which will give each their own unique appeal among users; only time will tell if Mark Zuckerberg’s new project will eventually overtake its older rival in popularity or if they will continue existing side by side as two different but equally appealing options when it comes to social networking online.